Natural rugs

Natural rugs & runners - custom made

Transform your living or workspace with the beauty of a custom handmade natural rug or runner from The Natural Rug Store. Our UK based rug artisans use only the best natural grasses and wools to create superior natural rugs.

Whether you're looking for a warm and cosy wool rug, a durable sisal rug, or the soft beauty of jute - our custom-made natural rugs and runners can be the perfect finishing touch for any room in your home.

Large natural rug

Wool - Rococo Pearl Grey with leather border

Custom sisal rug

Sisal - Small Boucle with double borders

Custom jute rug

Jute - Ju-tweed with leather border


Every natural rug and runner is carefully handmade by The Natural Rug Store here in the UK to your specifications, ensuring that it is tailored to your individual style & taste.

All rugs and runners from The Natural Rug Store are custom made to order and prices are calculated by the inner fibre, border configuration & size. All of the designs can be purchased as is, or can be fully customised.

Our fully customisable natural rugs are contructed using natural fibres such as sisal and jute, or wools as inners, and are then hand finished with a minimum of a single border to provide integrity, weight to lessen moving/floating, and offer the unmistakable look of our rugs.

With 15+ years of trusted service along with hundreds of independent reviews on Trustpilot, you can order with confidence.

We are completely passionate about our rugs and runners; sourcing only best natural materials to be used in the production of our rugs. Click here to learn how we handcraft each rug.

We encourage you to order complimentary samples so you can feel the difference and experience our great service, while matching colours and styles to your decor.


If you're in a hurry or looking for inspiration - See our range of hand picked customisable configurations - simply provide your required size or further customise, and then buy online.

Natural rug ranges

  • Coir Rugs
  • Jute Rugs
  • Seagrass Rugs
  • Sisal Rugs
  • Sisool Rugs
  • Wool Rugs
  • Natural rug collections

  • Classic Collection
  • Trend Collection
  • Sisal Colours
  • Striped Collection
  • Roomsets
  • Runners
  • .

    Feeling creative? Using the Rug Builder is easy! Choose a sisal, seagrass, jute & coir, or wool inner, and then select a border configuration and size.

    How to design your own rug using The Rug Builder