Craftsmanship

Every Natural Rug Store hand crafted rug is a unique collaboration between our customers and our rug craftspeople here in the United Kingdom.

central london showroom


Central London showroom and collaborative design space


The careful working of our borders by hand giving a thickness which guarantees the ultimate luxury underfoot...


How your individual natural rug or runner is hand crafted

We are completely passionate about our rugs and runners; sourcing only the finest grade natural materials to be used in the production and design of our rugs.

Every one of our materials has its own distinctly beautiful character but all satisfy our requirement for exceptional feel underfoot, durability and also ease of placement irrespective of your interior style. In order to transform your chosen materials into a beautifully hand finished rug.

  1. First the material you have specified is selected, measured and cut by hand in accordance with your specifications.
  2. Your border design is then worked and each side carefully padded with felt to ensure, not only the ultimate underfoot luxury, but also durability and an evenness of surface not usually found in an off-the-shelf rug.
  3. Your rug is then carefully hand finished with beautifully mitred corners.
  4. Inspection of your rug is next and, if it meets our standards signed-off by the craftsperson who made it for you.
  5. Your rug is then carefully wrapped together with care instructions to ensure your rug retains its good looks and enjoys a long life.