About us

The Natural Rug Store is a located in the heart of the West Midlands. All rugs are hand made to order by our master craftspeople here in the United Kingdom. With 15+ years of trusted service along with hundreds of independent reviews on Trustpilot, you can order with confidence.

We are completely passionate about our rugs and runners; sourcing only best natural materials to be used in the production of our rugs. Click here to learn how we handcraft each rug.

We encourage you to order complimentary samples so you can feel the difference and experience our great service, while matching colours and styles to your decor.


Every natural rug and runner is carefully handmade by The Natural Rug Store here in the UK to your specifications, ensuring that it is tailored to your individual style & taste.

Our fully customisable natural rugs are made using grasses or wools as inners, and are hand finished with a minimum of a single border to provide integrity, weight to lessen moving/floating, and offer the unmistakable look of our rugs.

If you're in a hurry or looking for inspiration - See our range of hand picked customisable configurations - simply provide your required size or further customise, and then buy online.

Natural rug ranges

  • Coir Rugs
  • Jute Rugs
  • Seagrass Rugs
  • Sisal Rugs
  • Sisool Rugs
  • Wool Rugs
  • Natural rug collections

  • Classic Collection
  • Trend Collection
  • Sisal Colours
  • Striped Collection
  • Roomsets
  • Runners
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    Feeling creative? Using the Rug Builder is easy! Choose a sisal, seagrass, jute & coir, or wool inner, and then select a border configation and size.

    How to design your own rug using The Rug Builder