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The Natural Rug Store, featured in:
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Featured on-line and the Saturday Telegraph.



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Design your own rug
using theRug Builder

Wool Rugs

In this section: Wool rugs
Design your own wool rug
About wool

The familiar comfort of wool rugs makes for a welcoming feel throughout the home. Rich and luxurious, wool has a soft, cushioned texture that can be woven into an extensive range of designs to enhance any interior.

Wool rugs from The Natural Rug Store are bespoke and prices are based on your rugs configuration.

Wool Rugs from the Classics Collection

Wool Rugs from the Trend Collection




Rug Builder - create a bespoke Wool rug

Use Rug Builder to design your own superior quality wool rug. Create and save as many rug designs as you wish, and when you're completely satisfied, buy securely online!

Wool Rugs - Design your own using The Rug Builder


“Wool has been used in the home for centuries and is one of the most versatile natural fibres.”


About Wool

Wool has been used in the home for centuries and is one of the most versatile natural fibres.

Wool close-up

Some breeds of sheep produce wool that is particularly suited for producing hard wearing textiles such as carpets and other floor coverings.

Wool requires little processing to become yarn so it retains all of its natural resilience even after being spun and woven.

Wool is one of our most popular materials. To compare wool against our other natural materials.

Wool rugs from the Natural Rug Store use a particularly hard wearing wool woven using the latest techniques for long lasting quality.


Stain Protection Treatment

For peace of mind we offer INTEC stain protection treatment. INTEC protection ensures that every fibre is protected by a polymer shield to resist the absorption of stains and dirt and helps to prolong the life of your wool rug. INTEC is environmentally friendly, completely safe and does not affect the colour or the texture of your rug. This option can be selected at the checkout for a small extra cost before paying.