Natural rugs - luxurious textures & borders

Transform your space with the natural beauty of our custom-made natural rugs and runners. Our expert craftspeople use only luxurious natural materials to create a truly unique and stunning addition to your living or working space.

Whether you are looking for a warm and cosy wool rug, a durable sisal rug, or the soft beauty of jute - our custom-made natural rugs and runners are the perfect finishing touch for any room in your home.

Large natural rug

Wool - Rococo Pearl Grey with leather border

Custom sisal rug

Sisal - Small Boucle with double borders

Custom jute rug

Jute - Ju-tweed with leather border

Each natural rug and runner is carefully handcrafted by The Natural Rug Store in the UK to your exact specifications, ensuring that it is tailored to your individual style and taste. Click here to learn how we handcraft each rug.

With a large number of rug inner and border configurations available, you can design a rug that is truly one-of-a-kind.

So why wait? Discover the natural beauty of our custom-made rugs and runners today, and take the first step towards transforming your space into a work of art.

Choose any designs from our ranges and collections below to customise, or design your own using The Rug Builder

Natural Rug Ranges

  • Coir Rugs
  • Jute Rugs
  • Seagrass Rugs
  • Sisal Rugs
  • Sisool Rugs
  • Wool Rugs
  • Natural Rug Collections

  • Classic Collection
  • Trend Collection
  • Sisal Colours
  • Striped Collection
  • Roomsets
  • Runner Rugs