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Press releases

September 2007

Unique rugs custom-made from the Natural Rug Store

A unique online service from the Natural Rug Store ( ) lets homeowners, stylists, and interior designers create rugs to their own individual specifications. The choice of natural materials, fabrics, and colours is so wide, it's highly unlikely that any two bespoke rugs will ever be the same. The result is a one–off rug that forms the centrepiece of any natural-styled contemporary home.

The Natural Rug Store, which is based in the West Midlands, has been making waves in the interior design world ever since it went online. The company's highly individual rugs have appeared on TV in the BBC's Grand Designs and also caught the eyes of features writers for The Guardian and the Telegraph.

All materials used in these long-lasting and practical rugs are natural and readily renewable. They're sourced from locations around the world where sustainable harvesting is routinely practised.

Each rug features a beautifully woven base of bamboo, coir, jute, paper, seagrass, sisal, sisool, or wool surrounded by a border – single or double – in a range of complimentary fabrics. Online rug-makers can choose from a range of weaves and colours for the base, and a huge selection of complimentary or contrasting border colours. The fantastic variety of combinations makes online rug-designing as inventive as it's inspiring. Professional designers will enjoy the task as much as first-time home decorators.

There are no shocks or surpises when designing a rug online. The sophisticated programming behind the Natural Rug Store's online rug-builder shows exactly how the finished rug will look. Designers can zoom in to see the detail of the weave, or switch colours and fabrics to experiment with different effects. To make sure the rug is a perfect fit for the space, online designers can specify the length and width down to the nearest millimetre. They can also see how variations in design or material affect the price.

The finished rug is custom made by carpet craftsmen in the UK. The company says that customers should allow between 10 and 14 days for delivery in the UK and from 14 to 21 days for international deliveries. A rug of this quality is always worth the wait. Whether finished in vibrant or muted colours, a craftsman-made natural rug is an eye-catching talking point in any home.