About our Natural Rug Company

The Natural Rug Store - our approach

Every Natural Rug Store bespoke rug is a unique collaboration between our customers and our rug makers here in the UK. Our aim is to allow you to design on-line, in the comfort of your own home or workplace, a superior natural rug benefitting the individual colours, proportions and purpose of your environment.

We are completely passionate about our rugs and runners; sourcing only the finest grade natural materials to be used in the production and design of our rugs. All our natural rugs are bespoke and it is only once your order has been received that we start production here in the UK. Manufacture and delivery of your bespoke rug takes 10-14 days.

The careful working of our borders by hand giving a thickness which guarantees the ultimate luxury underfoot...

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How your individual natural rug or runner is hand crafted

1. First the material you have specified is selected, measured and cut by hand in accordance with your specifications. Every one of our materials has it's own distinctly beautiful character but all satisfy our requirement for exceptional feel underfoot, durability and also ease of placement irrespective of your interior style. If you have specified anti-slip this will also be hand selected at the same time.

In order to transform your chosen materials into a beautifully hand finished rug, air is used to support and manoeuvre your rug with maximum care and precision!

2. Your border design is then worked and each side carefully padded with felt to ensure, not only the ultimate underfoot luxury, but also durability and an evenness of surface not usually found in an off-the-shelf rug.

3. Your rug is then carefully hand finished with beautifully mitred corners.

4. It is then inspected and, if it meets our standards signed-off by the crafts person who made it for you. You will see their details on the documentation which is dispatched with your individual natural rug.

5. Your rug is then carefully wrapped together with care instructions to ensure your rug retains its good looks and enjoys a very long life.

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Stain Protection Treatment

For peace of mind The Natural Rug Store offers INTEC stain protection treatment on rugs as an option.

INTEC protection ensures that every fibre is protected by a polymer shield to resist the absorption of stains and dirt and helps to prolong the life of your rug. INTEC is environmentally friendly, completely safe and does not affect the colour or the texture of your rug. This option can be selected at the checkout for a small extra cost before paying.

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Suitability Information

To discover more about the suitabilities of each of our materials please read on...

At-a-glance material comparison
In depth material profile

At-a-glance material comparison

At-a-glance material comparison

Suitability	Coir	Jute	Seagrass	Sisal	Sisool	Wool
Light domestic use	•	•	•	•	•	•
Heavy domestic use	•	•	•	•	•	•
Castor chair use				•	•
Stair use	•			•	•	•

In depth material profile

To make the selection process easier we've introduced in-depth material profiles for Coir, Jute, Seagrass, Sisal, Sisool, Wool. We have also introduced a system of suitability icons which you will see below. Each icon denotes the suitability of a material for a particular type of environment. If there is no icon present then the material is considered unsuitable for that particular type of environment.